The Client
Simmons Civil is a Gladstone-based civil construction company. They support industrial sites, councils, and the local port across a range of projects that require their skilled teams, advanced equipment, and dedication to quality.
The Project
We worked closely with Renee from Simmons Civil to put together a plan for upgrading their existing website. Their first website had been an in-house job and they were keen to up-level their brand with professional messaging and visuals (in line with the growth in their business). They were keen to ensure the brand came across as professional and trusted, and wanted to better explain the services on offer so that it would support any word-of-mouth referrals with the info needed to take the next step (and hopefully show up better in Google). On that note, they wanted to make sure their site clearly differentiated from another business with the same name (but a different location). With significant ongoing growth in the business, they were also keen to support any recruitment efforts via the website.
The Solution
We applied the existing logo colours (shades of blue) to create a modern-but-trustworthy looking design, supported by professional photos of the team, vehicles, equipment, and projects. We created a home page, about page, team page, services page, careers page, and contact page. Chosen keywords were incorporated to increase the site’s visibility, and we were careful to include plenty of location mentions (including maps) to make it clear that this was the Gladstone/Queensland Simmons Civil company.
The careers page focuses on culture and benefits, and includes an easy-to-update section that showcases current openings, with position descriptions and application forms.
To help with building trust, we were careful to include information on ISO accreditation, as well as testimonials. We also set up interviews with the team members (a mixture of via online surveys and phone calls) to collect data and stories for team bios and case studies (these case studies are coming soon — once the Simmons Civil team get a breather so we can finalise them!).
