What’s trending for web design in 2025?

In this episode of The Digital Brew podcast we’re chatting about web design trends for 2025. Join us as we explore what’s trendy in website design and how you can keep your online presence fresh without sacrificing functionality.

What We Covered:

🎯 Microanimations

We discuss the shift from overwhelming “macroanimations” to subtle microanimations that enhance user experience without being disorienting. These small, purposeful movements can draw attention to important elements or add personality to your site. Remember to respect users who prefer reduced motion by implementing the right CSS media queries!

🌈 Bold Colours

Many websites are getting creative with their colour palettes in 2025, moving beyond the traditional 2-3 colour schemes. However, we emphasise the importance of intentional colour choices that align with your brand rather than random rainbow explosions. Working with a professional brand designer can help you define your colour strategy effectively.

📝 Mixed Typography Styles

We explore the trend of intermixing different typography styles within the same headings or sentences. This technique can draw attention to specific words and add personality to otherwise conservative websites. It’s a subtle way to make your content more visually interesting while maintaining readability.

📣 Giant Typography

Oversized words are making a statement in 2025! While not suitable for every brand, strategically placed giant typography can create impact when used sparingly. This approach works best when you have few words but want to make a powerful impression.

🖼️ Enhanced Stock Images

We talk about how adding custom illustrations to photography or stock images can help your website stand out. This technique transforms generic stock photos into unique visual assets that better reflect your brand identity.

🚫 Less Intrusive Pop-ups

Pop-ups are becoming less aggressive and more purposeful. We share when it’s appropriate to use them (like announcing limited-time offers) versus when they become frustrating for users.

⏳ Timeless Design Principles

We reflect on how websites built with clean, purposeful design principles can remain effective for years. Many of our sites from 2014-2016 still look great because they prioritise white space, clear structure, and intuitive navigation over trendy gimmicks.

Key Takeaways:

• Focus on strategy and intention rather than cramming in trendy elements with no purpose
• Be cautious about jumping on short-lived design trends that could quickly make your site look dated
• Remember that accessibility should never be sacrificed for visual appeal
• Well-built websites with good structure can remain effective for many years with only minor updates

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